Jennifer Summer Tolman
Founder & Owner
Jennifer has been an avid writer since age eight and during high school gained a heightened interest in business-to-business copywriting. With this in mind, she enrolled in the advertising program at the University of Colorado at Boulder and graduated as an advertising major in 1990, with a Bachelor of Science Degree in Journalism.
After college, Jennifer worked as a Vice President of Marketing for two start-up companies that marketed financial products to entrepreneurs and accountants. At both companies, she wrote and managed all of the print advertising and direct mail programs while also recruiting, training and managing the sales teams.
Finding she had a natural affinity for aligning the sales and marketing processes to produce results, she joined a regional office of Lincoln Financial Advisors in 1994 and developed a marketing department to serve their top advisors. While there, she provided one-on-one consulting to the company's top advisors nationally and successfully recruited multi-million dollar advisors away from other firms. She was engaged as a consultant by three additional Lincoln offices to develop marketing departments in their regional profit centers.
Jennifer founded Second Summer in 2000.
Additional Biographical Notes:
- Northwestern Mutual Financial Network, featured speaker
- Lincoln Financial Advisors Sales Focus, keynote speaker
- Lincoln Financial Advisors' The Resource Group, three-time conference sponsor and featured speaker
- The Legacy Companies, featured speaker
- London Life, Wealth & Estate Planning Group, featured speaker
- Transamerica's Pinnacle Club, featured speaker
- ValMark Securities, School of Life, featured speaker
- Ash Brokerage Summit, featured speaker
- Communication Arts, national award winner
- Denver Advertising Club, gold award winner
- The National Unisource Annual Report Show, Corporate Brochure Award, 2006
- Bachelor of Science Degree in Journalism, Advertising Major, University of Colorado at Boulder
- Hands-on experience in recruiting, direct sales and sales management
